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Top Image Systems Names Content-driven Business Process Automation Executive Bob Fresneda as TIS Americas President

Top Image Systems Names Content-driven Business Process Automation Executive Bob Fresneda as TIS Americas President

Brings to TIS his proven ability to build highly profitable sales, professional services and support teams and expand market share. 

Top Image Systems, Ltd. (NASDAQ:TISA) today announced that, effective Tuesday June 2nd, Bob Fresneda has assumed the position of President, TIS Americas. Fresneda joined TIS to accelerate fulfillment of the Company’s goal to substantially expand its U.S. operations.  Most recently serving as SVP, Region Americas & Asia Pacific for ReadSoft AB, which was acquired by Lexmark in 2014, Fresneda was responsible for growth of his region’s revenues to over 30 million USD.  Following the Lexmark acquisition, he took responsibility for Worldwide Channel Sales for Lexmark Enterprise Software. Fresneda brings to TIS his proven ability to build highly profitable  North American sales, professional services and support teams, strengthen U.S. brand presence and most important – expand market share. 
Fresneda’s addition to the TIS global executive team at this juncture will aid TIS in exploiting the consolidation in current market conditions to further develop valuable global partnerships. In parallel, it will strengthen the Company’s leadership and market share in the Accounts Payable / Accounts Receivable sector and its strategic focus on cloud and mobile content capture, automation and end-to-end process automation solutions.  

Fresneda brings to TIS strong experience in managing profit & loss, mergers and acquisitions and in growing from infancy a US subsidiary for a global organization;  during his tenure, the US subsidiary led all subsidiaries in total revenue and profits, number of personnel, revenue growth and profit growth. 

“After spending many years as a senior executive in a large global organization focused on financial process automation which has now been acquired to be a part of a large hardware, services and software organization, I am looking forward to making a fresh start within the creative management team of an agile, dynamic and innovative technology provider such as TIS, ” commented Bob Fresneda. “The process automation market, now merging mobile, cloud and on-premise technologies, is primed for growth. I believe that TIS has the expertise, strategic direction and high-performance platform that will drive the Company to a rapid increase in revenues and profits.  

“TIS is extremely fortunate to be able to add Bob Fresneda’s business leadership and solid management skills to our executive management team. We are confident that Bob will be an effective asset in strategically accelerating our growth in the U.S., a market Top Image Systems is committed to building up in order to make a dramatic contribution to our short and long-term global performance.  We offer Bob a big welcome to the TIS family and look forward to his impact in 2015 and beyond,” remarked Michael Schrader, CEO, TIS.