Upland Software to Acquire Mobile Commons
New cloud offering adds mobile digital engagement capability to Upland’s Enterprise Work Management strategy
Upland Software, Inc. (Nasdaq: UPLD) today announced that it has agreed to acquire Mobile Commons, a cloud-based mobile messaging software provider. Mobile Commons’ enterprise-class application drives and manages digital engagement through sophisticated, two-way SMS programs and campaigns. Customers include healthcare, higher education, government, consumer product and nonprofit organizations seeking to maximize program outcomes and engagement levels.
Upland has signed a definitive agreement to acquire Mobile Commons subject to customary closing conditions. The transaction, scheduled to close this week, is expected to increase Upland’s current annualized revenues to approximately $75 million. The Company will discuss further details of the acquisition and the continued strength of its business in Q3 and Q4 during its upcoming earnings call on December 16.
With Mobile Commons, Upland is able to deliver the power of mobile messaging and digital engagement to its customers, both as a stand-alone cloud offering and by broadening the capabilities of its existing Enterprise Work Management products. In particular, Mobile Commons builds on Upland’s support for digital marketers by complementing the engagement and personalization strengths of its cloud-based Web Content Management (WCM) application, Clickability. Customers of Mobile Commons include National Cancer Institute, Bowling Green State University, New York Presbyterian Hospital, The Ad Council, New York City Metropolitan Transportation Authority, Viacom, Humane Society of the United States, Obama 2012 and Tumblr.
“We’re very pleased to welcome Mobile Commons as the latest addition to the Upland family,” said Jack McDonald, Chairman and CEO of Upland Software. “This acquisition brings a powerful form of digital engagement to our Enterprise customers. It is another great example of the type of strategic acquisitions that we are actively pursuing, and that our recent IPO enables us to accelerate.”
Mobile Commons is a cloud-based application for managing large-scale mobile messaging programs and campaigns. Mobile Commons’ web-based dashboard provides a simple and easy-to-use interface for managing sophisticated messaging programs, while secure servers process millions of two-way text messaging conversations and phone calls.
“We’re proud of the level of engagement and impact our customers have achieved by using Mobile Commons,” said Jed Alpert, CEO and Co-Founder of Mobile Commons. “With text messaging, marketers are able to achieve extraordinary outcomes such as four-times higher click-through rates and two-times higher conversions rates than email. We’re truly excited to bring Enterprise-class mobile messaging to Upland’s customers.”
“This is an exciting milestone for Mobile Commons and our vision of Enterprise-class mobile messaging,” said Benjamin Stein, CTO and Co-Founder of Mobile Commons. “We’ve worked hard to deliver an easy-to-use yet secure and scalable platform. Becoming part of Upland’s Enterprise Work Management strategy reinforces our belief in the role mobile digital engagement can play in the Enterprise.”